09 November 2019
💘How to Local SEO Optimization Guide
WHAT IS LOCAL SEO MARKETING?
Local SEO or local SEO (Local search engine optimization), sometimes referred to as local search engine marketing, is a very effective way to market your local business online, as it helps businesses promote their products and services them to customers in the area around your business at the right time and location when they're looking for services through Google's search engine.
Local SEO optimization can be achieved through a variety of methods, some of which are very different from what is practiced on the standard SEO, and some of these are much more manageable by using local SEO tools than with the standard SEO optimization.
WHAT IS ' LOCAL SEARCH '?
First, let's look at the difference between a standard information search and what is known as a local search.
Did you know? That according to Google, there are about 46% searches having intent on local searches.
For example for a standard search, users typically use search methods with more global keywords: "Wedding equipment rental", such keywords can be considered by Google as a standard search for information Wider.
While users who are conducting local searches usually type in more specific keywords with additional keywords "closest, near me or the mention of a specific location", as examples of keywords for local search areas The following: "Nearby wedding Equipment Rental", "Wedding equipment rental Near Me" or "Madiun Wedding Rental".
However, the Google search engine is essentially currently very intelligent, where for the types of search queries that typically include a location or ' Near me ' is not necessary if the search uses Google Maps or if Google knows your location Through an email that is in a login state, Google will automatically assume the search has local intent), the search engine understands that search desires are suggestions or business listings by location, and then Google will bring up in Search engine results page with local search results (SERPs).
The difference in behavior and results in the search as I've explained above that makes the reason why local SEO is important and worth to invest along with standard SEO, and both are also important for in optimization so Your business can excel in Google search.
WHAT IS A LOCAL SERP?
What most local businesses need to increase traffic to their website or through their doors is visibility at what is known as ' local package ' or ' Package 3 '. These are blocks of the three business listings that appear below the map in the results shown after Google search with local intent.
You'll see a lot of things here that are different from standard organic results, such as opening times, review ratings, and even photos. Although Google becomes smart enough to pull this information directly from your website, it is shown that it is not from these elements.
Everything featured in a local package comes from a business profile in Google my business or Google My businesses, an important part of local SEO marketing that becomes more important when Google tries to meet more search queries Directly in the SERPs.
WHAT IS GOOGLE MY BUSINESS?
Google my Business, formerly known as Google Local. Google My Business (GMB) is as its name suggests, it's your business profile on Google. You can learn how to add or claim your business on Google My Business here.
This provides information to a variety of places, including local packages and Google Maps search results, but the most common view of these search results is that the business profile is displayed to be in the top right (or top on mobile) of the brand search for Your business, like below.
This is known as the Knowledge Panel. Your GMB profile can include a number of information that you submit yourself, such as the services you offer, contact details, business descriptions, categories, and open times, but it's important to note that features such as the GMB attribute, the GMB FAQ, and Google's review are almost entirely generated by consumers, ideally with your business experience.
Most local SEO profiles make your GMB (Google My Business) The latest and as accurate as possible, so it has a higher chance of appearing in local packages, and trustworthy, attractive and compelling enough to guarantee click-through. While it's powerful, Google my business is just one example of what is known as a ' quote ' or ' Citation '.
WHAT IS AN EXCERPT?
An excerpt or Citations is where your NAPW (Name, Address, Phone, and Website) business information appears together online, usually in an online directory or business listing website.
This is very important to apply to local SEO because if you do not show up where people are looking for a business like yours, you will likely be defeated by competitors who do.
There are two types of quotations:
- Unstructured Quotations
- Structured citations
Unstructured quotations are more likely to be the results of the press and social media, where your NAPW information looks and connects on a webpage (probably across local news articles about the business), but not in a structured format.
Getting a quote for your local business is not only important, but it's also widely known as "Table Stakes" in local search optimization, as in ' If you don't get a quote, you can't play the game '. While it's key to making this a fundamental aspect of your local SEO strategy, by making quotes on the most relevant websites, research suggests that if they are not updated and cleaned regularly, there may be serious consequences.
Did you know? That 68% of consumers said they would stop using a local business if they found the wrong information in the local directory.
HOW TO OPTIMIZE BUSINESS ON LOCAL SEARCH?
So now that you know about what a local SEO business is, you'll probably wonder how to actually achieve success in it and do optimization for local SEO? First, I recommend to familiarize yourself with the three core elements of the local search rankings:
- Proximity: How close is your business with searchers?
- Relevance: How relevant is your product and service search query?
- Advantages: What do other consumers say about your products and services?
LOCALIZING ' WEBSITE
' Localizing ' Your website means entering the name of your city, region, or region naturally throughout your entire site. For businesses with multiple locations, this could involve creating separate pages or content for each location. Other ways include engaging with local community events and displaying articles and information about your business on their site.
Make sure your site features on the citation website and online business directory. This will not only help customers find your business but display your company name, address, phone number and website URL (NAPW) on the quote site and add additional information to the business directory will help improve the rankings Your search.
CLAIM YOUR GOOGLE MY BUSINESS LIST
Claiming your Google My Business page is a key step towards helping your business show on Google services, such as local search results and Google Maps. GMB (and the equivalent of Microsoft, Bing Places for Business) should always be your first online directory.
MANAGE REVIEWS AND RATINGS
genuine and honest reviews are crucial to demonstrate the quality of your service and to send signals to search engines that your site and services are trusted and useful. The number of reviews you receive, the overall quality of reviews and the authority of the review site itself are important factors for local search rankings.
GET QUALIFIED AND RELEVANT BACKLINKS
Quality backlinks or backlinks obtained naturally from websites that are well-known to help search engines recognize your site as a reliable source of information and enhance the ' excellence ' aspect of local search algorithms. Links from local newspapers, bloggers and business associations, as well as quotations, can all help improve your search visibility.
10 REASONS WHY LOCAL SEO CAN HELP YOU ATTRACT NEW CUSTOMERS
Local customers turn to the Internet to find local businesses – on desktop and mobile
The phonebook is currently no longer printed because more and more people are turning to the Internet to find information about local businesses and this proved to be easier and more practical.
Here are some stats:
- 96% of PC owners do local searches
- 46% of all Google searches are local
- 64% of local customers use search engines and directories as their primary way to find local businesses
- 50% local Mobile locator searches for business information (such as your company address or phone number)
- As much as 78% of local mobile search generates offline purchases
The main reason people do a local search is to find a local business or location in the user area. The second most common reason is to find a product or service. Many local searchers are looking for a particular business name, but many are looking for not thinking about a particular business when they start hunting.
By learning and implementing how to do local SEO marketing, you can better position your business and promote what you offer to local customers when they search for your business type. There's no better time to connect with potential customers than when they really need you.
Local search has the highest conversion rate of all local ad channels
If you want a quick reason why local SEO is important. Online directories (such as Yelp, Citysearch, Foursquare, etc.) Displays name, address, business number, and sometimes additional information (such as menu or business description). Local directories dominate the first page of many local search results. Local directory Marketing (only one of many Local SEO strategies) has a higher conversion rate than other traditional advertising options – up to 50% conversion in some directories. That means that by registering your business accurately on as many quality online directory sites as possible, you will convert 1 in 2 prospects into actual customers.
Growing mobile Internet
More and more customers use your phone or tablet to find the best local businesses when they're on the go. In fact, mobile digital media usage is now higher than 51% compared to desktop use of only 42%. Local SEO includes PCS and mobile internet access, which means you never miss a potential customer.
Local SEO generates a return on investment
Unlike traditional ads (e.g. Local newspapers, flyers, direct mail, etc.), with local SEO there is only a slight exposure wasted. You reach potential customers when they need you – not when they don't need them. This makes local business SEO efficient and cost-effective.
Only 44% of businesses claiming Google My Business listings
Google My Business is a free list that Google has provided for almost any business. Owning a business listed in Google My Business can help increase your chances of appearing higher in local search results on Google. Also, many local businesses still don't know the importance of online marketing. It makes the door open for you to start before your competitors are aware and become more competitive.
Many of the best local SEO opportunities are FREE (for now!)
Freely claim your listings on Google My Business, Bing Places for Business, and hundreds of other online business directories. That means free promotion for your business!
85% of consumers trust online business reviews
Word of mouth is a major factor in the success of many local businesses. So also improve your company's reputation online and ask trusted customers to give you a positive review of your business online to attract hundreds of new customers.
Local customers rely on the Internet to find information about your business
Nowadays, people rely on the Internet to find information about all kinds of products and services, whether they use traditional search or, as much more often, voice search to find local businesses. If your business isn't found on local search results, you'll lose new customers. Implementing a variety of local SEO strategies for your business can help you show up on the Internet map for future customers to see!
Grow your business using local SEO
The current local search marketing trend is very strong and that trend will only become stronger and more significant in the future, especially considering how excited Google is to keep the local search experience from your website.
Now is the time for you to take advantage of the local SEO services and improve your business before your competitors understand it. All local businesses can boost their business and make more money through local SEO marketing, so get started today!
And that's the full explanation of what a local SEO is and a guide to how local SEO optimization is for your business to be known around you as well as attracting as many customers as possible through free and practical Internet media. Hopefully, this article is useful for you and good luck. Good luck