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  • Deliberations What is Long Tail SEO Keyword

    Since Google introduced its newest search algorithm Google's Hummingbird in September 2013, the optimization of Long Tail keywords in the SEO strategy became more important than ever, (what is SEO?). Search engines have a smarter way to change the focus across search queries and outline the user's intent behind any query or search on Google's search engine. Pages that meet better semantic searches will rank higher.



    SO WHAT IS LONG TAIL KEYWORD?

    In this article, I will explain the meaning of a long-tail keyword and complete example for you. Simply put, they are keyword phrases with at least three to five words that make up a more specific question than "primary keyword" or broad keywords. For example, "WordPress Theme" is Short Tail while "Free Responsive WordPress Themes" is a Long Tail Keyword. Now people more often use long keywords to narrow the search and get access to the desired content appropriately.

    WHY LONG TAIL KEYWORD IS SO IMPORTANT?

    First: Long Tail Keyword will take you on narrower keyword competition. Let's say you are a new kid on a WordPress blog, and you're trying to attract search engine attention from big keywords like "WordPress", "WordPress Blog" or "WordPress plugins", how your content or blog can get a chance to be on the first page of search results? Surely you will get a small chance once in the SERPs (Search Engine Result Pages). Therefore targeting the right long-tail keywords that are more detailed and descriptive like "WordPress Blog for Business" will make you a king in your own niche, and your site will appear on the first page in search engines.

    Second: Is it not true that the traffic quality is important after doing all that? Short and popular keywords can give you a great search volume, but those keywords still don't produce a high conversion rate. People looking by typing in the keyword "WordPress Theme", of course not yet a clear idea of what they want and most people still enjoy the browsing process by dabbling in more specific keywords. For example, people looking for the keyword "responsive WordPress Theme for blogs", with these keywords, the person knows exactly what they need. In other words, longer keywords will make it easier to convert your blog traffic to become a Google one page leader.

    Third: If you run Adword campaigns then use Long Tail keyword then you will be more cost-effective. A PPC (pay per click) can be very costly for popular keywords while they do not guarantee good traffic from the target visitors. Long keywords are less competitive and therefore mean less burden on your advertising budget.

    CHOOSE THE RIGHT KEYWORDS

    It has always been a tough job when choosing keywords for your business. Choosing keywords is not easy, you'll need to find the right keywords to go with your visitors. Unless you have a lot of money, you can use the services of an SEO agency for the job. Here are some popular sources where you can rely on the following tools to find the ideal keywords for your business.

    KEYWORD SEARCH TOOL

    One of the most reliable keyword research tools is the Google Keyword Tool. For those who often work with Google Adwords, I think you're familiar with this tool. This Tool is free and comes in your Google Adwords account. Simply have a Gmail email then you can use it. The app supports 4 ways to plan your keyword strategy:

    • Search for new keywords and ad group ideas
    • Get search volume for a list of keywords
    • Get traffic forecasts for your keyword list
    • Multiply keyword lists to get new keyword ideas

    For each method, you have the option to select your target audience and from the date range.

    Also, you can use other WordPress plugins for keyword research like Squirrly and Scribe. Both are integrated directly into your blog post editor and have proven to be quite accurate in keyword measurement.

    Another trick you can get for keyword ideas is using Google Search. Every time you type a keyword in the Google search field, the suggested keyword will suddenly appear and you can choose more about the popular combination of those keywords. The best suggestion is that it is based on searches.

    Google also suggests related keywords at the end of each result page for your reference. It is highly recommended that you use your short keyword as the main words to create a term again. And remember to evaluate these suggestions and make your own judgment before using any of them.

    KEYWORDS THAT DRIVE TRAFFIC TO YOUR WEBSITE

    This is one of the most important sources to note. Of course, this only happens if your site is already running in a few months. Why? Because you have some data values from Google Analytics and Webmaster Tools.

    Both Google Analytics and Webmaster tools provide the primary keywords and search queries that the user is searching for your site.

    For Google Analytics, simply access your account and go to Dashboard Report, under Aquisition, click on the keyword then Organic. Then it will appear a list of keywords along with useful stats. Sometimes Google Analytics doesn't provide a list of keywords, but they give you a good clue that we can dig deeper into.

    Webmaster Tools Keywordsthis is where Webmaster Tools is useful. Webmaster Tools provides a complete list of search queries that bring traffic to your site. You need to focus on those who actually bring the volume of traffic and attract the most clicks to your site.

    LEARN FROM COMPETITORS

    Learning from competitors is not a bad thing. It's all about checking out what other people are doing with Long Tail keywords, the keyword they're targeting, and learning from it. Either you can target a list of the same keywords or create your own keyword plans that differ less competition and more targeted results.

    The revamping on the right keywords is the first step and how you use and integrate them into your website content will be another story. Google loves more quality content than ever before. Whichever keyword you choose, make sure you use it wisely on your site. To get the quality of traffic from certain long-tail keywords, we do not need to fill in keywords-things but one that engages people and manages to answer questions or solve any issues that attract users to your site in place First.

    Above is a Complete explanation about long keyword or long-tail keyword. Hopefully, the above articles are beneficial and add to your knowledge of SEO. Happy Learning
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