26 October 2019
💘The Key to Writing a Blog Article that Attracts Interest to ReadYou have written articles on your blog every day. You've also written some quality pillar articles. It should, with articles that you have written, your blog will be visited and read. Your articles will also be commented on and shared on social media.
However, in fact, your blog visitors haven't yet increased.
In fact, it feels, no one is interested in and read the articles you write. No comments left, no articles shared, no links linked to your articles.
Your Blog is lonely.
And you feel failed in the blogging world.
Have you ever been in the scenario above?
Honestly, you are not alone.
Most bloggers, if not all, have experienced this. They have trouble writing quality articles, and more importantly, they fail to make the Blog Readers Act (to read, comment, or share articles they have written).
The biggest problem in the world of blogging is to write quality articles sometimes difficult can be an interesting idea for the reader. I often confused about what I have to write so that articles on the blog read and shared a lot of people. It's hard to write a good viral article
Yes, writing quality articles, and more importantly, being able to move a blog reader to action is not an easy job.
However, that doesn't mean you can't do it.
In this long article, I would like to share a step by step guide on how to write quality blog articles that are worth reading and sharing on social media. After reading this article, I make sure you can start writing high-quality blog articles and worth sharing through social media (no matter what niche your blog is).
In an article titled "Creating Valuable Content: An Essential Checklist", Ahava Leibtag, a Content strategist and owner of AHA Media Group based in Washington, D.C., stated that there were at least 5 traits for an article to be called Quality and worth sharing.
These five traits are as follows:
1. EASY TO FIND
That is, a quality article is not only good and good to read but should also heed the elements of SEO, both on-page SEO and off-page SEO, so that readers can by finding your articles easily through a search engine, for example, Google or Yahoo. For example, when you write an article, note whether the elements on-page SEO (H1 tags, metadata descriptions, keywords, links, alt tags for images, etc.) are already in your article.
2. EASY TO READ
An easy-to-read article has some distinctive features. First, use an inverted pyramid scheme. That is, the initial part/article opener is the most important part and explains the theme or core of the article, the middle part explains in detail the article content, and the end/cover provides an additional explanation/another.
Secondly, the easy-to-read article also includes the presence of bullet points, lists or lists, the number of subheadings and the use of short paragraphs. For example, Ahava suggests writing 1 paragraph of no more than 3-4 lines if you are using the WordPress platform.
3. EASY TO UNDERSTAND
The easy-to-understand articles are characterized by the use of language that corresponds to your blog's target readers. Use simple language and can be understood according to the level of reading your blog visitors. For example, do not write in academic language, if you write articles about the sundries of entertainment and gossip artists who are widely read mothers-housewives.
Also, easy-to-understand articles are characterized by content that matches the type of article you write. For example, not all content must be text. If you write a tutorial-type article, then the articles you write will be much easier to understand when accompanied by images, screenshots, and even videos. So, familiarize yourself with the type of article you want to write and then find out how to make the article easier to understand.
4. EASY TO DO
What are the article objectives you write? To have your readers follow your advice? To make the reader comment? So that readers subscribe to your blog articles by email? To make a reader buy your product? To have a reader share an article you wrote?
Quality articles should provide guidance for each reader to act.
Give a call to action (CTA) in each article you write. For example, if you want your blog readers to subscribe to articles via email, do not hesitate to embed the "subscribe via Email" button at the end of each article you write.
Further reading: Call to Action: The secret key invites readers of the Blog to act
Another way that your article is easy to practice is to always provide links to other articles (both your own article as well as articles from other blogs) when you cite a referral source in your article. By giving you a click-through link, your blog reader has made it easier to access the referral source you provided.
5. EASY TO SHARE
What are the characteristics of easy-to-share articles? In the article titled Why Do People Share What They Do? Here's What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content, Mridu Khullar Relph cites the results of Neuroscience and psychology research on why people share content online.
There are 5 main reasons: (1) to provide valuable and entertaining content to others; (2) to express ourselves in front of others; (3) To maintain our relationship with others; (4) To make us feel more emotionally involved; and (5) to provide support for a specific issue that we agree to.
By understanding the five reasons above, you can write quality articles and easy to share.
Also, of course, don't forget to always provide a "share via social Media" button in every article you write.
HOW TO WRITE QUALITY ARTICLES AND SHAREABLE
Once you understand the features of quality articles and are worth sharing, it's time to start actually writing your own articles.
Here's a step by step how to write quality articles and be shareable for your blog.
1. DEFINE THE ARTICLE OBJECTIVES YOU WILL WRITE
Never write an article without having to know the final destination of the article you want to write. More specifically (depending on your niche and target), the purpose of an article can be:
- Attract new readers and encourage them to subscribe to your blog articles via email
- Create your portfolio of expertise and to attract potential buyers
- Encourage readers to buy your product (ebook, e-course, theme, plugin)
- Get likes and followers on social media for your blog profile
- Get prospective clients for the services you offer (consulting, training, speakers) through your blog
Follow these 5 easy steps:
- Take a blank sheet of paper
- Write at least 5-10 ideas/topics (not the title) of the article you want to write. For example, SEO, copywriting, monetization.
- Choose 1 Idea/topic that you think is most interesting, important, or easy to written (you have the material/knowledge about it). For example SEO.
- Create 2-3 raw title articles based on the idea/topic you created and choose 1 Best title. For example Optimization On-Page SEO for blogs.
- Determine the purpose of the article. For example: To have readers subscribe to blog articles by email, or readers buy an ebook about the SEO you're promoting.
For example: Let's say you have a blog about fishing tips and your goal with your article is to encourage readers to BUY EBOOKS you write about "25 Tips for freshwater fishing fish".
As per your objective, then the article you will write will probably be titled:
- 10 different ways to lure freshwater fishes
- How to fish the seasonal Mujer
- The technique of fishing fish Non-pond Bandeng
- Value the readers who want to know how to fish in freshwater fishing
- Make the reader emotionally receive/associate themselves with you (as a freshwater fishing expert)
- Encourage the reader to act and buy the ebook "25 Fishing Tips for freshwater fishes" that you write
I ask you to pause reading this article. Take a blank sheet of paper, and start brainstorming to determine the purpose of the article you're about to write. Please continue reading this article ONLY after you find the purpose of your article.
2. UNDERSTAND WHAT YOUR BLOG READERS WANT
After determining the purpose of the article you are about to write, the next step to writing quality articles on your blog is to understand what your blog readers want. To understand what your blog readers want, of course, you should first understand the reader profile of your blog
Who are they? How old are they? What do they want? What content do they like and what is the reason? How are the language styles they use?
Here are easy tips on finding reader profile data and what your blog readers want by utilizing FREE tools:
1. DISCOVER FROM GOOGLE ANALYTICS
What is Google Analytics?
Google Analytics is a free service from Google that gives site owners several information and statistical data on the number of traffic and visitors to its website. Google Analytics is also known as one of the most trusted Web services (other services like Webalizer or AWStats tend to exceed numbers by inserting non-human traffic into the resulting data).
If you haven't leveraged Google Analytics, after reading this article, be sure to link your blog with Google Analytics.
By leveraging Google Analytics you can know the reader's profile and what your blog readers want:
- Where do they visit your blog (search engine or another referral blog)
- What articles they read the most on your blog (articles with the most readers, of course, you should note)
- How long they are on your blog (the longer certainly the better)
- How to pattern their visit to your blog (old readers vs new readers)
- What device they use (desktop or mobile)
2. FIND FROM COMMENTS ON YOUR BLOG
Don't underestimate readers ' comments on your blog. Often, through comments, you can better understand the character of the reader and what your blog readers want.
Here's how to find out the reader's profile and what your blog readers want through comments on your blog:
- Prepare a blank sheet of paper
- Go to the "Comments" section on your blog
- Find articles with the highest number of comments (note the number)
- Note the article title (use this article as the "model" of the article you are about to write)
- Read carefully the comments in the article
- Take note of interesting comments based on contents (question, praise, criticism), language style (formal, serious, casual, child slang), comment name (real name, spammer name)
- Use this note as a reference article that you want to write
3. DISCOVER BUZZSUMO
What is BuzzSumo?
BuzzSumo is a free tool to find the most popular content based on specific keywords and topics on the Internet.
The next way to know the reader's profile and what your blog readers want is to utilize BuzzSumo.com. With BuzzSumo, you can enter the main keyword of your blog and will get a list of popular articles in the same niche.
For example, You enter the keyword "Blogging for money," then you'll get a list of articles with the same topic.
Here are simple tips on how to use BuzzSumo:
- Open the BuzzSumo.com
- Type in the keywords you shoot (example: "How to create a blog")
- Open and read Quick 5-10 articles that appear
- Note: Article title, article type, writing language style, Comment language style.
- Change or modify article titles and article language styles to suit your needs.
What is the Google Keyword Planner?
Google Keyword Planner is a free Google Adwords tool that helps advertisers create ads through Google's advertising network. With Google Keyword Planner you can find and test certain keywords, know the number of specific keyword seekers and simulate the performance of certain keywords.
To know the reader's profile and what your blog readers want by using Google Keyword Planner, the most important part is determining the number of keywords you shoot. The larger the number of keyword searches you'll be using, the better.
Here's how to use Google Keyword Planner to figure out the number of specific keyword searches:
- Open Google Keyword Planner
- Click "Search for new keywords using a phrase, website or category"
- Type in the keywords you shoot (example: How to create a blog)
- Click "Get Ideas"
- NOTE: keyword (keyword), Avg. Monthly searches (number of monthly searches), and competition (competition)
- Use keywords with the most number of monthly searches and small competition as the keyword reference article you want to write.
What is an email subscriber?
Email subscribers or email subscribers are blog readers who sign up via email to get updates of articles or newsletters from a blog.
The last way to find a reader's profile and what your blog readers want is to ask directly to your email subscribers. Of course, this can only be done if you use subscribers email services, such as GetResponse, AWeber or MailChimp.
With Subscriber's email service, you can email your questions (or short surveys) about your blog's readers ' characters and the problems they face.
For example: If your niche blog about novel writing tips, you could ask about "what's the biggest problem you've experienced in novel writing?"
By asking directly to your email subscribers your blog, you'll get a more accurate answer to who they are, what problems they're dealing with, how the language styles they use, as well as what solutions they want.
From their answers, you'll have much more accurate information as material for writing quality articles on your blog.
3. TIME TO START WRITING
After determining the purpose of the article you want to write and understand what your blog readers want, the next step to writing quality articles and worth reading is:
Very simply, the anatomy of an easy-to-read blog article is as follows:
2. Article content
3. The cover
In this section I will discuss one by one element of the blog article above:
1. ARTICLE TITLE
The headline is everything. The title is everything.
CLICK TO TWEET
The better the title of the article you create, the greater the chances your article will read and share.
Several studies have proved that the article title is one of the deciding factors whether someone would read an article or not.
Data from CopyBlogger, for example, note that 8 out of 10 people will read the article title, but only 2 out of those 10 people will read the whole article content. HarpInteractive.com Also note that the title of the article plays a role for at least 50% whether an article will be clicked by your blog's readers or not.
Here are the tested tips on how to create an article title that will surely read your blog visitors:
1. USE NUMBERS AND LISTS
Using numbers and lists (or lists) is the easiest way to make your article title tempting to read. Several studies show that titles with numbers have a 73% greater chance of being shared through social media.
Also, titles with numbers or lists will give you an idea of the content of the articles you write.
Some words you can use as a List or list are Reason, way, tips, tricks, secrets, ideas, techniques, strategies, facts, methods.
Example of article titles with numbers and lists:
- 7 Steps to starting a business from home
- 25 best ways to travel with unlimited Budget
- 10 reasons you should have an iPhone 7
2. ADD ADJECTIVES
Adjectives are words that clarify the noun in a sentence. For example, "beautiful scenery." Beautiful is an adjective.
Adjectives are a very powerful element to make your article title increasingly evocative of your blog readers. Some of the adjectives you can use include: easy, fun, free, unique, outstanding, important, tested, popular, weird, and funny.
Here's a sample article title using adjectives (words with underscores):
- 10 fun ways to spend your weekend with family
- 5 proven steps to build Start-up Media
- 10 most popular animal photos of the year 2016
The Formula 4 "U" conceived by Neil Patel is Unique, ultra-specific, urgent, useful.
Let's discuss one by one.
Unique means only the only. In other words, your article title should differ from the other article titles. To create a unique article title, you can modify the title of an existing article by adding a certain number, description, adjectives or data.
Another article title: 10 ways to increase Blog visitors
The title of your article: 15 ways [tested] increase [number] of visitor blogs [via search engines]
Next, you can check the uniqueness of the article title you created by utilizing Google's search engine. Simply type the title of the article you've created by including the quotation marks ("").
"15 proven ways to increase the number of visitors blogs through search engines"
If your article title is completely unique, then Google search results will give you the data: "Not found."
Ultra-specific means highly specialized or focused. The highly focussed article title is more likely to be read by your blog readers. Ultra-specific titles can also meet the needs of your blog readers.
Here is an example of an ultra-specific title:
- 5 Easy Steps SEO optimization Blog [For beginners]
- 3 CV writing techniques [within 30 minutes]
- 10 Strategies for Blog promotion with [Budget below 1 million]
In addition to unique and specific, the title of the article must also have urgency elements or "important and urgent." Your goal of writing articles is to have your articles read right now, not later or anytime. For that, the article that writes should have a seductive/urgent title to be click.
Here's a sample article title that has a sense of urgency:
- [Soon shut down:] Online course to multiply your Online store earnings
- 5 easy to farm freshwater fish [and can harvest within 3 months]
- How you can create a WordPress Blog in 10 minutes [Plus free Hosting and Domain]
Useful or useful can mean practical, can be done, easy, worth, enlightening, or profitable. Essentially, the title of the article you create should help the reader to solve their problems.
Here's an example of an article title that provides value benefits:
- 10 ways to effectively write a Tutorial article with images and Screenshots
- 5 easy ways to cope with stubborn acne without chemical drugs
- Blogger Dictionary for Beginners: The term Blogging you SHOULD know
Pause reading this article. Take a blank sheet of paper, reread the title of the article you have written and change according to the tips above. Do not continue reading this article before you write down 2-3 new titles for your articles.
Further reading: Give me 5 minutes, and I'll show you 12 article titles that your visitors will definitely read your Blog
2. WRITE THE ARTICLE CONTENT
The next step after you find the article title is to write the content/body of your article. As we've alluded to in the beginning, the title of the article is very important, but without the content of a quality article (both for readers and for search engines), your article will only be an exaggerating but empty hype with no content.
ARTICLE CONTENT STRUCTURE
One important aspect that is often forgotten or even not understood by most bloggers when writing articles is the structure of the article.
Yes, if your article doesn't have a good structure, predictably your blog reader will be lazy to read the article you wrote.
Here is the basic structure of the article that is plural used and you can follow:
3. The cover
The above article structure can be used for almost any type of article (including "How-to" or "list" articles). Make sure that you leverage the sub-headings to make it easier for readers to read your articles. Use uppercase or different colors for the sub-headings you write.
I often get the question: "How do I open an article with interest?"
There are a few tips for opening an article to attract and get attention to your blog readers. Darren Rowse of ProBlogger.net Noted there are at least 11 ways to open an article and get the reader's attention blog. In this article, I will discuss 3 ways to open the article that is easiest for you to do.
1. START WITH A QUESTION
One easy way of opening an article for your blog is to ask questions. Ask questions, if possible with the language styles that your blog readers use, on certain topics in your niche blog.
Questions will help your readers blog you to think and immediately engage with your articles. I utilize a lot of questions to open an article.
For example: If you're writing an article about blog monetization tips, you can open your article with the question "Have you made money from your blog?"
2. START WITH A QUOTATION
Another way to open an article is to convey a quote, a word of the words conveyed by others, a well-known figure, another blogger in your niche, or even a reader of your blog. You can also utilize the quotes of motivational words that are widely available for free online.
For example: When you're writing about the power of dreams, you can quote the words of Harriet Tubman, "Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars. " (Every big dream originated from a dreamer. Remember, you have the strength, patience, and desire to reach for the stars.)
3. START WITH THE STORY
Stories or storytelling has a tremendous power to attract the reader's attention. Written.com Take note of at least 15 storytelling techniques you can use when opening an article. By leveraging the power of the story, you can open articles that you write more interesting and inspire the reader.
For example: If you are writing an article about traveling to Yogyakarta, you can start by telling us about your most memorable or even funny experience when you are in Yogyakarta.
Pause reading this article. Take a blank sheet of paper and try brainstorming 2-3 an opening sentence idea that you'll use to write your article. Do not continue reading this article before you write down the 2-3 ideas of your article opener.
TIPS TO WRITE CONTENT QUALITY ARTICLES
There are many paths to Rome. Similarly, there are many ways of writing articles on your blog. In this section, I will discuss 4 important tips on how to write quality articles for your blog.
1. CREATE A DESCRIPTIVE
Descriptive means clearly describing. When writing a sentence, don't just tell the reader of your blog, but "show it" plainly.
Try to distinguish this sentence:
(1) The moon shines brightly at night.
(2) The glass fragment is glowing, reflecting the moonlight at night.
The second sentence is a more descriptive and understandable sentence than the first sentence.
Similarly, when you write an article on your blog, "Show me how to do it" and do not just "tell" what to do your blog readers.
2. USE MANY EXAMPLES
It's a simple technique that's very important to write an easy-to-understand article: Every time you finish giving a certain key point, close it with the word "for example,...".
I make a lot of this technique and use a lot of examples (using the word "for example") to make it easier for readers to understand what I'm talking about.
Here's an example:
"To create a blog, you can use several blog platforms that you can download for free on the internet. Some of these free blog platforms are for example WordPress, Blogspot, Joomla or Drupal. "
3. CREATE AN INTERACTIVE
Did you know that the majority of your blog readers are passive readers? Research proves that only 1% of Internet users are active users (e.g. commenting, clicking on links, doing given instructions), while the remaining 99% is a passive user.
To overcome this, one of the tips you can do is to create an interactive article. Interactive content, by asking readers to perform certain actions, proves to increase blog reader engagement.
For example, in the article you wrote, you could ask your blog reader to click on a specific link, comment, ask a question, share your article via social media buttons, or have them perform certain other actions.
4. USE IMAGES
One picture worth ten thousand words (one picture is worth ten thousand words).
CLICK TO TWEET
Ever heard of this phrase?
Yes, to be recognized, the power of images is indeed remarkable. Images can be very helpful for you to clarify the article you wrote, especially if you write the article "How-to" or tutorial. You can use images you create yourself (e.g. screenshots) or use other people's images by providing a link to the source of the image you're using.
Some of the popular and quality free image sources that you can use include Is:
- Getty Images
3. WRITE COVER: END WITH CALL TO ACTION (CTA)
Once you've written the title and content of an alluring article, are your tasks completed here?
You still have to write a cover article that makes your blog readers want to act according to the purpose of your article.
One of the best ways to close an article is to give a summary of the article and end it with a call to action.
What is a call to action?
In the world of copywriting, call to action is a sentence that aims to invite or ask someone to do something. In the world of internet marketing, the hour, call to action is an invitation to buy something.
You'll often find calls to action or the "Buy Now!" button in the Internet world. The call to action sentence can also be another invitation sentence, for example, to download something, visit a specific site, click on a specific link, view a specific video, comment, share the article via social media, subscribe to Certain services, or even make donations.
Here's an example of a call to action that you can use to close your article:
"What do you think? It's a pleasure to comment on this article. "
If you like this article, it's a lot of fun if you want to share this article via the "Share" button below. "
"Want to know more about how to fly freshwater fish, click here to download the ebook I wrote!"
After reading this article, maybe in your heart said:
"Wow, I couldn't write a long article like this. I don't have time. "
You ARE RIGHT.
In fact: Almost everyone has no time. All busy. Especially if you live a part-time blogging activity, like me.
The good news, based on personal experience, I have a solution for you to solve this problem.
What is it?
SUBTRACT the number of posts you write at this time.
For example, if you are accustomed to writing an article every day, change it to 2-3 times only a week. If you are accustomed to writing articles 2-3 times a week, change it to 1 week only once.
Use the rest of your time that you have to write high-quality articles.
In fact, writing content too often would undoubtedly make your blog readers saturated. Michael Hyatt, a professional American blogger, has researched and proved this.
Don't be afraid to reduce the frequency of your posts and utilize the time you have to write high-quality articles.
If you want to write quality articles and are worth sharing, I strongly discourage you from writing articles in one sitting. Especially if you live a blogging activity part-time like me.
I have a habit of writing 1 article (round 2000-3000 words) in 1 week, but it only takes 30-60 minutes per day. Usually, I started writing after dawn Prayer (about 5am) until before heading to the office (about 6am).
COVER: WHAT NEXT?
If you want to produce quality articles and are worth sharing, this guide can be immediately followed and practiced.
Start from one or two of the easiest tips you can do RIGHT NOW. For example, if you're thinking about writing a new article on your blog, take a piece of paper and start brainstorming about the purpose of the article you're going to write.
Or if you currently have a draft article, it does not hurt to re-read your article title and change it according to the tips that are in this guide.
Only by immediate action, then this guide will benefit you. If you do not act immediately, then the other person will act and take advantage of this guide.
They move a step, while you are still stuck at your original place.