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  • SEO Matter: 5 Important Pages on the Website

    Important pages on the website are important to increase the ranking in search engines. The website is the best place to make a prospective customer impressed. Although good content, social media, and advertising attract the attention of potential customers, but ultimately, your website that determines the final decision they will buy or not. There are a few basic things that you should learn from various sites, such as how to implement an attractive design. When you open a website, you'll also go to another page on the site. Some pages on the website can become more important than important pages on other websites. How important it should be assessed from the purpose of each website. In general, a page that can be said is important is a page that:
    1. It has the highest probability of attracting traffic.
    2. It has a strong look for new users.
    3. Have the most chances of achieving conversions.
    4. It provides the best opportunities to sell brands.
    5. It has a more significant weight than other pages.



    Based on the points above, specify at least five more important pages than other pages, such as:

    Home page

    The Home page or homepage is the most obvious. You may also have noticed why the Home page is becoming the most important. The home page is an important page on the first website that the user will see. If your home page is no less effective, new user engagement will expire quickly. The home page is also highly regarded as important that Google will consider when understanding the purpose and functionality of your website.

    You can add strong headlines and include them with a compelling visual design. The goal is to attract the attention of the user and indirectly express the purpose of your website. Customize all the elements, as the homepage is a relatively small space. It is better to use a minimalistic design rather than directly bombarding a user with overly striking designs.

    About page

    Once the user understands your brand and website, About is an important page on the next website that they'll be aiming for if they're interested in learning your brand. On the About page, you can explain the excess brand and explain why you are a trusted person in the industry. If done well, you'll give a positive impression on potential new customers, even being able to convert leads directly.

    Selling products on the About page is included in soft selling. So it's better to focus on what makes your product more unique, show that you're experienced. On this page, you can add the achievements you've ever achieved. And most importantly, on the important page of this website you should list the reasons why users should trust the products you offer.

    Contact page

    When a user reads the content on your website and is interested in what it offers, they will find the contact page. The contact page is commonplace and almost always exists on every website. So if you miss this one page, it will be unfortunate, because you can lose the opportunity to convert. Any user who opens the contact page is already interested in talking about the business. Then the contacts page on your website should make it easier for them to contact you. It doesn't matter if you just want to focus on one form of contact, but still, include some other options like email or fax.

    Blog page

    The Blog page serves to ' showcase ' your expertise in the industry and help potential buyers decide on a final decision. Blogs should be updated regularly. It could be once a week or two times. Try each post is a good writer. Increasing your post archive is becoming increasingly important as it determines to rank in search engines. So do not ignore the blog yes, DomaiNesians.

    Checkout page

    The important page on this website is the final process, which in the end the prospect completes their purchase process. If your website doesn't have an e-commerce platform, find one page that has the same function, which is the final page. Google does not really account for this page, but customers will be very concerned. Since they are already interested in buying your product, the next task is to make the purchasing process easy to complete. Slick design, easy navigation, and fast processing are important things that need to be applied on important pages on this website.

    The above five pages are important, but that doesn't mean that other pages don't matter. As previously explained, the importance of a page on the website depends on the purpose of the website. So it's better to take the time to optimize all the pages on the website for search engines, user experience, and conversions. Don't forget to keep adjusting. Continuous adjustments will give you better results.

    Why optimizing every page is important?

    For you who have experience with SEO, surely understand that it is a process that takes a lot of time. Research, edit sites, create copywriting and create links. Making the page to the first rank of search engine results is not easy. Then does optimize each page be a must? Why so? Here are a few reasons why you should optimize every page on your website.

    Optimization includes providing an understanding to search engines about pages on a website

    The way search engines work is not the same as website visitors. Visitors can recognize the page just by visually viewing. While search engines rely on text and HTML elements to define topics on each page. Search engines will index the information of every important page on the website, then when users are searching for a specific word or phrase, the search engines will provide the most relevant pages in their database.

    Every search engine, Google, Bing or Yahoo has its own algorithm to rank the pages. So if a page on your website doesn't have the information needed to be understood by the search engines, you'll find it hard to find a ranking that can be said well in the search results. If you want to reach potential customers, search engines should be able to understand the website. The more pages are optimized, the better the understanding gained by search engines. The better the search engine understands the Web site, the higher your site ranks in the search results.

    Each page can rank for different keywords

    Each page on the website will compete with other sites to fight for the best rankings if they have different keywords. Meaning, if you have 10 different pages on your website, then you have the potential to rate 10 different searches. To do so, you'll need to optimize each page with different, unique keywords. Google only displays one important page on the website of any site in displaying its search results. It also means that if the tenth page has the same keywords, then they will compete against each other for the rankings. It would be much more effective to provide one keyword on one page and another for other pages.

    Keywords help visitors find what they're looking for

    When potential customers start looking for the things they need, they're likely to use common keywords related to products and services. Prospective customers will examine the various options offered and can also directly make a purchase right away. But what happens often is that prospective customers will examine first, then move on to something else. If the website display is effective, they will remember the site name to learn more. Customers will likely search for the company name, coupled with the word ' price ' to the search engines. Content that has these keywords can be optimized, so customers can easily find relevant pages on your site.

    Unique titles and meta description can improve click-through rates (CTR)

    The two easiest elements to optimize are title tags and meta descriptions. These two elements do not require a lot of character, enough to give a search engine understanding and visitors about the page. Using keywords in your headline tags can help you increase your website's page rank higher. And although the meta description does not directly affect the rankings, it can improve the click-through rate. The click-through rate itself can be a positive signal to search engine algorithms. The more clicks you get, the higher it ranks.

    Optimizing Do Matter!

    From the explanation above is obvious, if the page optimization on the website is important. Especially in the pages, you consider important, such as Home, About, Contact, Blog, and Checkout. Optimizing website pages is the same as optimizing product and service sales. So, it's better to take the time to optimize all the pages on the website for search engines, user experience, and conversions. Don't forget to keep adjusting. Continuous adjustments will give you better results.
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