25 October 2019
SEO Tips: How to Optimize Your Ecommerce Website
These days, visitors who go to the website page are not enough, you have to rank one. Why? Optify conducts research on CTR, the result being those ranked one receiving the CTR reaching 36.4, while those in the second rank will receive CTR 12.5, and the third stage will get 9.5. This means that if your SEO eCommerce doesn't take you to the first level, you'll lose brand awareness, clicks, and sales. That's why SEO eCommerce is also an important thing to know. What are the tips for your website to be ranked first? Just read the tips below.
Before implementing any eCommerce SEO strategy, you should start with keyword research and competitor research. Research is the most important part of SEO eCommerce. Targeting the wrong keywords can ruin the entire setting you create by generating low-quality traffic and fewer conversions. Surely no businessman wants it. There are three main areas that you need to focus on when you want to research, which is on the main page and product page, keywords for the blog page topic, and avoid keyword cannibalization.
Keywords for Homepage and product page
Note the keywords you choose. Don't get too broad or too competitive. A keyword that is too broad will cause the bounce rate to be high and the conversion value is low. Customers who go to the website can go straight away because they don't find their specific needs. Also, if you're using a very competitive keyword, it will take a longer time to get the first rank.
Keywords for Blog page topics
Keywords that should not be placed on the main page and product pages, you can add them to the blog topic. The blog content can also determine the rankings you'll get. You can also use the long tail keyword on the blog. The long tail keyword is a unique search that people use to find something more specific online. We recommend that you create blog content that can provide value to visitors because Google's algorithm will reward websites that create quality content.
Keyword cannibalization occurs when multiple pages on the same website use the same keywords. The keyword cannibalization will confuse search engines. You're like making search engines choose which pages are more important to those keywords. This can make the traffic of these keywords not maximal. That means you can't write a blog post using the same keywords as one of your website pages.
Identify current problems
Once you've finished your keyword research, it's time to start auditing the websites, looking for issues that need fixing. So the main focus in this step is to find the problem quickly and determine the speed of your website.
Finding problem sources
Neil Patel uses a Screaming Frog to find errors on his website. Screaming Frog There is a free version that you can freely use. Screaming Frog will see links, images, CSS, scripts, and website applications you use from an eCommerce SEO perspective. Then it will give you a summary of the data that contains the error, redirects (redirects), duplicate pages, missing tag headers, etc. The mistake you need to resolve quickly is to redirect 404 to the actual content, change 302 redirects to 301 redirects, and update the page with duplicate content, meta title, and meta description.
Once the main issues are resolved, it's time to focus on website speed. No visitors are patiently waiting for a slow website to load. Visitors will click on the ' Back ' button and return to the search results page to find other websites faster. And it could be, the website that the destination is the competitor website. The fact says that 40 people will leave a website that takes more than 3 seconds to load. You can increase your speed by purchasing more server space, using different CMS, or reducing the size of the image.
An off-page search engine optimization is just as important as on-page optimization. On-page optimization includes all the actions you take on the website itself to make the website's ranking better. There are two main targets that you can do to optimize your pages, namely the page architecture and the mobile phone's website.
If you're rebuilding or redesigning an information layout website is important. You need to know that a good website architecture can significantly affect the usability, rating, and conversion of your website. Proper planning will make expanding the product category in the future easier.
This is very important, considering the eCommerce website is a very large website. So, you should focus on creating a flat architecture. That is, create a design that requires as little clicks as possible to switch from the home page to the product page. In this way, link juice or authority will move from the home page to the product page via an internal link.
Website Mobile phone version
You know that nowadays, many people make purchases on a mobile phone. Then no doubt if your eCommerce website should be a mobile-friendly website. Already a lot of research stating that customers will go to another site if the intended website is not mobile-friendly. There are many companies having problems with the mobile version, as it generates duplicate content. It certainly generates SEO e-commerce issues and affects Google's algorithm for your website rankings.
However, it can be handled with responsive website design. You need to generate code so that the website can work on any device, without creating a lot of websites. If you don't already have your own developer, you can buy, then customize a responsive design template from websites that offer website template designs, like Themeforest.
Adding Blog Content
Degan Blog, you can optimize every post for keywords that are not targeted on the main page of your website. Just like the website, blog posts should also have high quality and friendly readers. Look for writers who are not only experienced, professional, and understand the industry, but also authors who have the basic knowledge of SEO eCommerce.
When you create Blog content, consider packing it together with an ebook or downloadable guide. E-books and guides can be downloaded after the visitor enters their email address. From there, you can also send out sales and marketing emails that encourage potential shoppers to buy in your eCommerce.
Similar to content, you'll also want to get quality inbound links. Google not only punishes websites, if many low-quality websites are linking to your website, those losses can also happen because referral traffic doesn't do anything positive for your business. Inbound links of low quality come from websites that have low authority anyway. You can definitely recognize a website that has low quality. They are usually filled with advertisements and contain content that contains poorly written keywords.
You should focus on getting links from websites that are definitely good and offer something of value to them in exchange for links. You can offer quality posts, co-writing in a study, composing infographics and more. So some of the restrictions you should remember are to use the same anchor text repeatedly, linking to the same page repeatedly, and linking the links that have low authority.
If you have a local business, make sure you have your name, address and phone number for all the locations displayed on the website. We recommend that you apply the same name, address and phone number on all websites. Your Website should also use appropriate location-based keywords. This is important because Google combines local and organic searches. Dr. Pete of Moz says that there is a chance for a weak website on the organic ranking factor, to be maximally optimized at local search.
Ecommerce Website Optimization Now
A website certainly has to be optimized. One is to increase sales. Before you see the good results, SEO eCommerce should be done right first. Undoubtedly your website will generate a lot of conversions and visitors do not hesitate to come back again. SEO eCommerce does spend a lot of time and effort, but it has a commensurate outcome.
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